Our Story
What began as a vision behind prison walls has become a brand rooted in redemption, legacy, and craftsmanship. Founder Kornealiuz, born and raised in Shreveport, Louisiana, discovered his gift for hand-making leather bags while incarcerated. Through faith and transformation, he found purpose—and a calling. The Zel Tote is named in honor of his beloved late sister, Zelwannica Coleman, whose life was tragically taken. Every stitch of this collection carries her memory and his mission: to create timeless pieces that reflect strength, elegance, and divine direction. At JKornealiuz, we believe in quality over quantity, and in the power of purpose-driven design. Each bag is crafted by faith, guided by Proverbs 16:3 — “Commit thy works unto the Lord, and He shall establish thy plans. ”Welcome to luxury with a deeper meaning.